Music Magazine Research: Rolling Stones

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The choice of model on this issue is quite surprising as he specialises in R&B and Rap music, rather than Indie which is what the Rolling Stones focuses on.





Media Institution: Wenner Media

Rolling Stones target audience: Ages 20-40 who are interested in rock music.

Music Magazine Research: Kerrang

Kerrang is the first music magazine to spring to mind. Here is a cover, contents page and DPS which caught my eye. (click images to enlarge)

Institution: Bauer Media

Kerrang target audience: Individually minded, independent of though and musically experienced, an audience defined by attitude, passion and loyalty. Ages 15-35, males.

Kerrang convergence: Kerrang Radio Station, Kerrang TV Channels, website, Kerrang Awards and Kerrang Twitter account.