Flatplans.

At the time of drawing my flatplans, I wasn't sure what I was going to call my magazine so I used the name 'Musik' for my masthead. However, that isn't what I have decided to call it as I have currently chosen to call it Venew.

Flatplan One

The right side of the double page spread is a side profile of the model with writing on top of the image. The image will have a low opacity so that the text is easy to read.
The contents page sketch was inspired by the February 2011 issue of Elle magazine. They have used a collage background of images that are features within the magazine so that the audience can see the content before flicking through. Here is a scan of the contents page:

Flatplan Two

Flatplan Three

The guitar will have a low opacity underneath the text so that it works as a background and the text is easy to read.

Overview of my Magazine.

- Indie music magazine: Venew
- Target audience: both genders, ages 16-20 interested in the music business, enjoy listening to indie music, preferably play instruments such as the guitar, drums or bass and attend gigs and/or festivals.
- Content involves posters, information on gigs and festivals coming up, interviews with the cover artist, news in the indie music industry, competitions, new albums and singles.
- Advertisements may include ticket sellers, band merchandise, music systems such as i-pods and mp3s and music shops.
- The magazine will cost £2 as this is the price that my target audience are happy to spend on a magazine. I found this out from my audience research questionnaire.


QUESTIONNAIRE RESULTS

Here are the questions I asked for my questionnaire and the results:

1. How much are you willing to spend on a magazine?
£1.50 |
£2 ||||
£3 |||
£4+ ||

By these results, I know to price my magazine £2.

2. Do you attend any gigs or festivals?
Yes, both ||
Just gigs ||||
Just festivals |
None |||

I know what music events to focus on within the magazine. The most popular result, gigs, can be advertised within the magazine too.

3. How much do you spend a month going to live music events?
Only go occasionally |||||
£0-10 ||||
£10-25 |
£25-50

Live music events can also be mentioned within the magazine, and could even focus on persuading the audience to attend more music events.

4. How much do you spend on music CD's or downloads per month?
Nothing |||||
£0-10 ||
£10-20 |||
£20-30
£30+

I could perhaps focus on advertising or writing articles about CD's and downloads.

5. How do you buy your music?
CD's ||
iTunes Downloads |||
Illegal Downloads |||||
Other

As illegally downloading seems to be popular, my magazine could focus on trying to put the audience off downloading illegally and make CD's and iTunes Downloads more approachable.

6. Where are your favourite shops for clothing?
Topman & Burton |||||||
JD Sports & Bank
Free Spirit & Fat Face |||
Next & River Island

Clothing for Topman and Burton could be mentioned and advertised within my magazine.

7. Who are your favourite bands?
Muse, Stereophonics |||
My Chemical Romance, Escape the Fate ||
The Fray, The Calling, The Script |||||
Splipknot, Bring me the Horizon

Bands such as The Fray, The Calling, The Script and other similar genres can mentioned and advertised within my magazine.

8. Do you play any instruments?
Yes |||
No |||||||

I could perhaps write about playing instruments and make it attractive and interesting to the audience that don't play instruments.

9. What do you look for when purchasing a magazine?
Images |||||||
Captions ||
Colour Scheme
Price |

I need to focus on the images in terms of the composition and the model to attract my audience.

Masthead Designs.

I have designed a few mastheads for my magazine to suit my target audience. Here are the designs:

Photoshoot Edits.

As you can see by the images, the photos weren't taken in a studio - they were taken in a room with a contrasting carpet so the raw images don't look very professional. However, I am going to edit the images I am using so that the background is white - so the plug and the different coloured carpet won't matter when it comes to editing the photos. Here are a few of my favourite images from the shoot:

Name Ideas.

I came up with some name ideas for my Indie music magazine. Here are the options:

- Embrace
- Major
- Rhythn
- Dynamic
- Noise
- Venue
- Underground

I have decided to go for Venue as I think it sounds the most appropriate. I also asked for people's opinions, and they thought this was the best option.


After starting to design my mastheads, I got told that Venue was already a magazine name. But I really liked this name so I decided to develop it by spelling it a different way - Venew. I could then link it to my magazine by saying that my magazine focuses on new artists and bands. So the definite title for my magazine is Venew. My magazine title is now a pun! It is a pun because it is a play on words - the word is correctly spelt "venue" but by spelling it "veNEW", links to the purpose of the magazine.

Photoshoot Images.

Here are all of the images from my magazine photoshoot. You can see that I experimented with different camera angles during my shoot to try and create images that I was satisfied with and work with the my ideas for the magazine.

Photoshoot Planning.

Shoot date and time
I shall take the shoot during free periods in school.

Image ideas
A solo artist posing with an acoustic guitar. He would be the cover guy, pretending to be an Indie music artist. I will experiment with different body languages, but also take some close up on the artist. I found some images from previous music magazines which have been an inspiration to me (below).

I really like the side view image here. The model has a tattoo which is what makes this composition so affective but my model won't have this feature. However, I still think it is a nice image to have so I will take some side profile images of my model.

Shoot location
I am going to take the shoot within a music room where there is access to an acoustic guitar. These rooms also have plain walls which is preferable for a shoot as there isn't a unrelevant background that is going to get in the way.

Model
The model I have chosen has an Indie appearance to suit the genre of the magazine. He will be acting as a solo artist who plays Indie music with an acoustic guitar which will be shown within the images.

Props
I will be using an acoustic guitar for the model to hold to show the type of music the magazine is advertising. A stool will also come in use for when I am taking the side profile images so that the model can sit down.



Plan of shots
I simply want to take shots of the model holding the guitar, playing the guitar and a few portrait images.

Magazine Research: Q

(click to enlarge)








Media Institution: Bauer Media

Q target audience: Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.

Q Convergence: Radio, website, TV channels, Q Awards and Q Twitter account.