The Art of Immersion - Frank Rose

Here I am going to refer Frank Rose's book to my coursework.

Audience
Web 2.0 comes under audience terms - online sources connect people and put their collective intelligence to work. The theory of the 'hive mind' has key components of randomness, spontaneity, emotion, urgency and the readers' participation. My readers can participate with my magazine by speaking in second person, which makes it look like the magazine is speaking to the reader directly. So the reader is more likely to respond their thoughts, therefore participating in the magazine. Online sources such as Flickr, You Tube, Wikipedia, My Space, Facebook and eBay connect people. Some magazines mention these sites within articles, and some even advertise in magazines (for example, eBay advertise in fashion magazines to attract a more fashion influenced audience). eBay could advertise in my magazine, to try and sell their music software and technology. The other online sites that could be mentioned within my magazine is You Tube because it involves a lot of new music artists which is what my magazine specialises in. Also My Space because a lot of artists publish their music on this website so that record labels and the public can listen to their music. It is known that people like to be immersed, get involved and carve out a role for themselves when interacting with the media. It's not easy for my audience to directly get involved with my magazine, although there are options of questionnaires within market research that can be taken place where my target audience can get involved with the magazine, in terms of informing the company of what content they would like to see and read about.

Subdural Messaging
In 2001 there was a global problem with people being so media saturated. There are media forms where ever we go, whether its advertising, posters, technology, reading forms etc. and if people were taking in every single piece of media, "they'd go crazy". My magazine may be an item within this, as it will be published to be sold in shops and it may be advertised in certain places.