The Column.

This school magazine is produced for the Eaton House Group of Schools. The masthead is clear and under-lined at the top in a serif typeface whilst the rest of the text is sans serif and in capitals but smaller. There are two captions, "2009" and "THE MAGAZINE FOR THE EATON HOUSE GROUP OF SCHOOLS". The longer caption is situated directly underneath the masthead, which creates a neatly laid out cover. The "2009" is obviously important as such as large font has been used and is situated on its own nearer the bottom. There is one big image in the middle, which is of students lined up (short-to-tall-to-short) walking towards the camera with the school behind them and trees surrounding the area. The main colour is green, which is suitable as the image includes trees so it suits the colour scheme. The background area is green whilst the text is white which are colours that go together nicely and are relevant to the geographical feel that the cover has. In terms of lighting, the image was taken outside on a sunny day so the lighting would have come from the sunlight at that time. The mise-en-scene is reasonably simple, formal and professional looking. The formal font and sophisticated image and colour scheme all result to a formal magazine cover. The audience may be the students and the parents but also parents who are considering sending their children to this school so that they can see the layout and information about the school.