I tried having the masthead down the left hand side, vertically because this is a design that rarely any magazines use. I didn't think it stood out enough though, against bold, busy compositioned images. So I decided to adjust the masthead, placing it at the top of the cover, horizontally, which is a typical and popular area where a masthead is placed. However, I really like the font of the masthead - 'princetown LET'. It reminds me of the American Movies, High School Musical as this is their signature font. This makes it suitable for this cover. The red colour links with the model's christmas hat. The black shadow on the font creates an interesting affect to the masthead. The shadow has an opacity of 100% and the angle of the shadow is 66 degrees.
This is my second draft. Here I have added a caption saying "HOW MARLWOOD CELEBRATED CHRISTMAS THIS YEAR". Although it is in a red font, I find that the caption is kind of fading into the background. So in my next draft, you will see how I changed this.
This is my finished draft. I have changed the word 'Marlwood' to 'We' in the caption to add synthetic personalisation - supporting the title which also does this. The caption now says 'HOW WE CELEBRATED CHRISTMAS THIS YEAR'. It suggests that all the students and teachers work together and support each other to have fun and celebrate Christmas. The font is now called 'Charcoal CY' which is bolder and stands out more against the background. I also wanted a simple font as the cover has a busy composition. Another caption I have added, 'December 2010', placed below the masthead, begins with a capital letter whilst the rest are in lower case. This gives connotations of formality. As the masthead has a bold and outstanding font, I knew the date had to be simple so that it didn't look too much so I chose Arial.
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