Convergence.

Convergence is extremely popular in the media industry - every single magazine institution have produced websites to partner with their magazines. Other forms of convergence includes iPad apps, facebook and twitter pages and mobile wallpapers. Big magazines, mainly fashion and lifstyle, are mostly interested in Convergence. Cosmopolitan is a prime example - the convergence that they have used have been creating a website, a mobile site, apps for iPads and iPhones, facebook & twitter pages, a dating site ("The One"), a Cosmo shop, eBook market, mobile wallpapers and a 3D edition magazine.
My magazine will have a website but it won't be like a second edition to the current issue, as this can decrease market sales. Instead, Venew's website will be a chance for unknown bands and artists with talent to upload their music and videos to receive feedback from readers and the institutions themselves. The website can also be a way of advertising the magazine and expanding on the ideas of the content in the current and next issue. Similarly to real media sites, my website will also have access to "contact us" and "about Venew" etc. so that the target audience can learn as much about the magazine as they wish.
Producing iPad apps may be a form of convergence to be considered later on in my magazine's success as my target audience don't neccessarily seem like the type of people to own an iPad. However, audience research and questionnaires will become useful for finding out whether or not apps will be successful for my magazine.