Thursday, 12 May 2011

Real Media Comparison: Vogue China



http://www.guardian.co.uk/world/2011/apr/26/china-super-rich-demand-luxury-brands

On the website above, I came across an article about Vogue China.
Too many fashion companies want to advertise in the magazine. It has been suggested that there will have to be two issues. They are jam packed with advertisements. There are 960,000 millionnaires who live in China, all of which are keen readers of Vogue. The management consultancy McKinsey predicts that, as middle-class consumers acquire the designer habit too, within four years China will become the world's largest luxury market, worth $27bn (£16bn), up from $10bn in 2009.
Linking to my magazine, Venew, if advertising requests became too much then I shall consider companies being able to advertise on the website or maybe suggest that advertisements can only have a certain amount of space in the magazine. However, this may decrease the advertising income. If this fails, the biggest companies will have priority and smaller ones can take it in turns to be published within the magazine.

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